When Peter from Accent Wine Packaging developed the Cellar Case he approached me to develop a marketing website.
Peter had specific design ideas when it came to the look, he wanted a site that was “clean”, functional with easy navigation, and very importantly he did not want a page that scrolled”, to top it all of he needed the website to go live in just 10 days.
I seperated the site into distict areas “Wine Enthusiasts” an end user area, and “Trade Only” a business to business portal for retailers.
On entering the site, visitors are presented with “An introduction to Cellar Case”. Simple next and previous links step the visitor through an overview of the need and benefits of Cellar Case.
The wine enthusiasts section offers visitors some generic wine storage information, the ability to look up cellar doors that stock the Cellar Case, a form to complete and be advised by email of retailers in specific areas that stock Cellar Case and online polls to engage visitors and information for future marketing strategies.
The trade only area is protected my a username and password. Potential retails can register online and when they have completed a commercial trade agreement Peter can simply log into his website and grant access to the new user. Once logged in, trade clients can order new products, track current and historical orders, even download invoices and marketing materials.
Peter was so happy with his new site he now planning for me to upgrade his other site at Accent Wine Packaging.
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